Service Design is a common factor to many approaches employed at Spicy Life.
We work the usefulness by studying the contexts of use, way before and after the actual uses of your services. We thus identify innovation of use leverages, useful and differentiating new features.
We work the efficiency by simplifying systems and processes, by making them faster, easier to understand and to learn.
We work the seduction by making touchpoints more attractive, by eliciting positive emotion, by motivating users, by using gamification techniques.
Thus, your solutions get differenciated from your potential competitors. Your users will develop a strong attachment toward your brand or your services, the resistance to change will be limited.